UNHCR Social and Behaviour Change Communication for Protection - Guidelines

These guidelines first introduce the basic principles and guiding theories of social and behaviour
change communication. They will then explain SBCC implementation step-by-step, by providing the
basic knowledge to help integrate these principles into UNHCR’s protection initiatives.
More specifically, these guidelines will help you to understand:
• What social and behaviour change communication (SBCC) is and how it is applied
• The common drivers of human behaviour
• How SBCC can help you plan, get and show the impact of protection programmes
• The step-by-step process for using SBCC to address different types of protection issues.